ROAD NEWS
ROYAL ENFIELD CELEBRATES 120 YEARS ON THE ROAD
F rom humble beginnings at the Redditch factory in 1901 , Royal Enfield , the oldest motorcycle brand in continuous production , has preserved the legacy of building simple , pared-down , authentic classic motorcycles . Holding true to an uncomplicated design philosophy that promotes longevity , Royal Enfield has spent more than a century traversing some of the toughest terrains in the world . Continuing its journey , Royal Enfield is gearing up to celebrate 120 years of motorcycles since 1901 . To commemorate this milestone , Royal Enfield will mark 2021 with several initiatives across the globe to celebrate the legacy and the journey of motorcycling with riding enthusiasts and communities . Commenting on this milestone , Siddhartha Lal , Managing Director of Royal Enfield ’ s parent company Eicher Motors Ltd , said , “ 120 years is a long legacy for the brand , and we are very happy to have made it count . Royal
Enfield is not just a motorcycle brand , it is a symbol of resilience and exploration and has been able to build a thriving culture of leisure riding around the world . Through these years we have endeavoured to stay authentic to our roots , continued to remain unique and distinctive , established a genre of leisure motorcycling that is accessible , inclusive , and absolutely enjoyable , and stayed relevant through the decades . Our goal is to strengthen Royal Enfield ’ s position as a truly global brand , and we will continue to challenge ourselves to develop products and experiences that will give wings to our desire to go further and experience new frontiers ”.
PIONEERS Royal Enfield has a rich heritage that ’ s crossed international boundaries . Its motorcycles have stood the test of time and helped create many motorcycling records and memories . One of the prime examples is
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