KIWI RIDER 10 2019 VOL2 | Page 113

I MV AGUSTA SECURES FUNDING t is no secret Italian marque MV Agusta has battled with financial issues throughout the company’s proud history, but things look set to change, at least for the next five years. The money which will support the execution of the Italian firm’s five-year plan, as well as achieve the consolidation and growth of the company, has been entirely provided by the family of CEO Timur Sardarov, MV Agusta’s shareholder. The business plan aims at reaching a sales volume of over 25,000 motorcycles in the next five years, along with making investments in both a new premium and medium capacity range, which will enable the company to extend the availability of MV Agusta products to more customers, hopefully significantly increasing sales volumes. the MV Agusta team. Bordi, is a renowned engineer and manager in the industry and has been appointed to the position of Executive Vice Chairman, while Bettin – who has strong records in the financial restructuring of several industrial companies – is the new CFO of MV Agusta. MV wouldn’t be MV without input from a Castiglioni, and as such Giovanni Castiglioni has been announced to be staying on in an advisory role at the company. In the three-year period 2019-2021 the industrial plan also provides for a strong investment in the global distribution network, focused primarily on Europe, Asia and the USA. “Over the next five years, MV Agusta’s attention will be focused on developing the sales and service network, while investing in product development and maintaining its efforts in digitalisation and technological innovation”, Sardarov said. “We are committed to deliver the best products and continue to be a benchmark in motorcycle industry in quality, design and technology. Finally MV Agusta has all the tools to do so” After becoming the new Chairman of the Board and CEO in December 2018, Timur Sardarov has worked to transform MV Agusta by putting together a new top management structure and has brought Massimo Bordi and Paolo Bettin into “Together with the management, we are working diligently to execute the business plan and achieve our objectives which will require an increase of personnel and dedication from all at every level of the company.” 111 KIWI RIDER KIWI RIDER 111