SATISFACTION
BEGINS
INTERVIEW
WORDS: BORIS MIHAILOVIC PHOTOS: DUCATI
DUCATI AUSTRALIA & NEW ZEALAND’S NEW
MANAGING
DIRECTOR,
SERGIO
CANOVAS
GARRIGA TALKS TO US ABOUT HIS PLANS.
S
ergio Canovas Garriga, or ‘Sergi’ as he
goes by, is Ducati’s new local boss, and
he’s the kind of bloke you just know you’d
enjoy smashing winding Spanish roads with and
discussing the MotoGP and motorcycles.
“Every meeting in Bologna,” he said to me before
we kicked off the interview, “we always discuss the
recent MotoGP race before anything else.”
He certainly sounded like the right bloke to
run Ducati’s operation down here. He’s not an
accountant. He’s not an investment banker.
He’s a dedicated motorcyclist, and to my mind,
that, above all else, is what anyone running a
motorcycle company needs to be.
His eyes sparkle with humour and he speaks
with passion, knowledge, and intelligence about
his brand and his mission. He laughs easily and
often, and after we shook hands, he said: “So you
are the person behind Dear George?” I admitted
guilt, while he responded with a smile.
I breathed an inward sigh of relief. I never quite
know where the Dear George question might go –
especially when you’re dealing with Ducati Australia
and New Zealand’s new General Manager.
And then it was my turn to ask questions…
KIWI RIDER 29