ROAD NEWS
DUCATI CLOSES 2019 WITH GROWTH
D
espite at the time of writing having closed its
doors, Ducati has announced the company
as a whole has closed out the 2019 financial
year positively, continuing the growth of recent
years of the Italian motorcycle manufacturer.
In total, Ducati delivered 53,183 (2018: 53,004)
bikes to customers all over the world, a result that
allowed sales to remain above 50,000 units for
the fifth consecutive year, confirming the positive
signs of the market which, in the above 500cc
segment, also recorded global growth of 1.4%.
The turnover, at the end of 2019, reached €716
million (2018: €699 million) with a recorded growth
of 2.4% backed by a €3 million lift in operating
profit to €52 million.
Particularly significant is the turnover per bike
figure, which with about €13,500 / motorcycle
represents the highest value in the history of
the company, clearly indicating the evolutionary
trend of the range of products offered towards
the highest and premium part of the market, fully
consistent with the founding values of the brand
“Style, Sophistication, Performance. Trust”.
Unlike previous years which have built sales
off the back of the affordable Scrambler
Ducati line, 2019’s heroes were the Panigale
and Multistrada. The Panigale was the best-
selling super sports bike in the world for the
second consecutive year, with a market share
of 25%, while with the addition of the 950 S and
the renewed 1260 Enduro to the range, the
Multistrada family recorded the highest value
of motorcycles sold since entering the market
in 2003.
To hear what Ducati NZ and Australia’s new
boss has to say, head to page 26.
KIWI RIDER 19