ROAD NEWS
RED DOT FOR THE RED WING
H
onda’s CBR1000RR-R Fireblade SP has
taken a prestigious Red Dot Design award
in the 2020 edition of the awards.
Established under the motto, ‘In search of
good design and creativity’, the Red Dot
Design Awards honour industry-leading works
and projects from designers, agencies and
companies from around the globe. Drawing on
a prominent jury of more than 40 international
experts, the annual event is recognised
worldwide as one of the most sought-after
awards for design eminence.
The RR-R Fireblade was lauded for its
minimalist frontal area, aggressively angled
side fairings and extended lower fairings – plus
a variety of apertures, slits and air-channelling
shapes – combine to create a best-in-class
16 KIWI RIDER
drag coefficient value of 0.270. Aerodynamic
‘winglets’ as used on Honda’sMotoGP race
machine combine eye-catching form with
uncompromising function, hugely increasing
downforce and stability for ultimate control of
the most powerful inline four-cylinder engine
Honda has ever made.
Satoshi Kawawa, General Manager, Motorcycle
Design Division, said “The CBR1000RR-R
Fireblade SP was developed to win races in any
category – from club racing to international
competition. Its design and styling are led by
that philosophy – with every part and every
detail designed with speed, performance
and aerodynamic efficiency in mind. We’re
honoured that it has been recognised with such
a prestigious award.”