JO ALCORN
HOME TRENDS’ STYLE EDITOR
SHARES HER FAVORITE DINING
ROOM TRENDS.
rea
l
rachan
S t
a
SELLING YOUR
HOME IN THE
DIGITAL AGE
Alcorn Home
www.alcornhome.com
ORGANIC 5 LIGHT
CHANDELIER
Graphic/abstract lighting
is becoming the main
conversational piece. While
function is still important,
more modern, artistic lights
are a popular choice.
In today's digital age, buyers have more
access to technology and information than
ever before. 90% of buyers, and 96% of
millennials, start their search for a property
online. To increase your return in equity
and reduce the time a property sits on the
market, consider these five crucial steps!
Wayfair
www.wayfair.ca
GREENERY
Add a large plant or
small tree branches in
a vase on the dining
table. This look is
dramatic and eye
catching in a dining
room.
1. Ensure that your property can be found
online; not just on the MLS, but on all
platforms. Real estate search engines, social
media, international buyer networks, referral
connections and private investor groups are
places you want to be.
2. Make sure your property stands out!
Professional images of your home staged or
virtually staged are a must. Other useful tools
include property lifestyle videos, 3D rendered
floor plans and virtual walk-throughs.
3. After an online research is completed, 43% of
buyers drive by a property and choose not to
view it. Great curb appeal is more important than
ever and even technology can't paint your front
door!
The Goods
www.thegoodshome.com
STRETFORD
DINING TABLE
Bring some curves into your
space with a round table
that creates interest and
movement.
4. Once a viewing is scheduled, first impressions
are made within seconds of walking in the door.
Buyers are looking for move-in ready, attractive,
on-trend spaces. Decluttering and proper scale
and flow throughout the property are key!
CB2, www.cb2.com
KAISHI CHAIR
Splurge on dining chairs that will
become statement art pieces
within the room.
FRENCH GREY DESIGNER
SERIES LAMINATE
Lighter wood floors are growing in
popularity. The goal is a light, fresh
and modern look.
Peerani's Flooring, www.peeranisflooring.com
18
CANADIANHOMETRENDS.COM
5. Purchasing a home is one of the largest
investments one will make in a lifetime. Buyers
need to see your property as their new
space, the one that they just have to have!
Depersonalizing the space and staging to
the target buyers' lifestyle will help make this
emotional connection.
While this list may seem daunting, hiring the
right team of real estate, staging and marketing
professionals to work with you will make this
process seamless. - Karina Strachan, Beyond Properties Group,
www.beyondpropertiesgroup.com