Kitchen and Bath 2017 1_NEW_Digital_Fall_2017 | Page 72

1
RENT FURNITURE
TO STAGE A HOME
RENTING FURNITURE IS AN
AFFORDABLE WAY TO UPDATE
THE LOOK OF A HOME. Renting
contemporary pieces of furniture is a very
easy and quick way to help update a dated
home. It is much more cost efficient to rent
than buy furniture that you may not be
able to use in your new home.
2
ONLY 10% OF HOME BUYERS
CAN ACTUALLY VISUALIZE THE
POTENTIAL OF A HOME. 9 out of 10
people have a difficult time visualizing
the function of a room, the size of a room
and how their furniture will fit in the room.
Rental furniture is a great resource to
eliminate the buyers’ hesitation and makes
it easy for them to focus on the home.
3
HOMES STAGED WITH
ATTRACTIVE FURNITURE AND
ACCESSORIES SELL MORE QUICKLY
FOR HIGHER PRICES. When potential
buyers see a house with beautiful updated
furniture and accessories, it shows as
warm and inviting. They perceive a much
stronger value to that property. That
stronger perceived value often translates
into a higher selling price and less days on
the market.
4
THE RIGHT FURNITURE WILL
CAPITALIZE ON THE POSITIVE
ASPECTS OF A HOME. When a room is
empty, people focus on the negative. They
will focus on the creaking floors, the lack
of storage, the old windows, etc. When
a room is furnished, they have something
positive to focus on.
5
BUYERS BUY ON EMOTION.
The number one reason a buyer
purchases a home is because it “felt like
home.” It was warm, inviting and the buyer
made an emotional connection with the
home. People do not emotionally attach
themselves to blank space and empty walls.
The right furnishings will create that love at
first sight feeling and buyers will pay more
and fight harder for a home when their
emotions are involved. - Text by Julie O