automotive kiosks
customers – joining them on test
drives, explaining and demonstrating
key features, answering questions, and
completing sales. Automotive kiosks
can also collect valuable customer
information, making it easier for
salespeople to follow up with customers
once they depart from the dealership.
Decreasing transaction time
Prior to embarking on their car shopping
journey, most car shoppers accept
the fact that the process, from initial
research to making their purchase, will
be time-consuming. Digital automotive
kiosks cut down on transaction time
by engaging shoppers from the
moment they enter the dealership. If a
salesperson isn’t immediately available
to help them, shoppers are redirected
to the kiosks where they can begin
the process by entering their personal
information. They may also be given
the option to peruse loan information,
get approved for loans, and browse
the dealership’s inventory. In addition,
20 KIOSK solutions
shoppers are able to complete any
necessary paperwork while they wait,
reducing the need for the salesperson
to complete it, and thus making the
purchasing process quicker and more
efficient.
Improving customer service
As with any industry, one of the main
benefits of a digital kiosk in a car
dealership setting is that it has the
capability to take some of the more
menial, automated tasks out of the
hands of the salespeople. By shifting
some of their responsibilities to the
kiosks, salespeople have more time
to help and build relationships with
A personalised experience
Having an interactive digital
kiosk in a car dealership puts the
shopper in control of their buying
experience from beginning to end.
All of the inventory, vehicle, and loan
information is presented in a way
that’s straightforward, transparent, and
perfectly catered to each individual
customer’s unique needs and budgetary
requirements. It also allows customers
to navigate the process in a way that
best meets their needs. For those who
are unable to conduct research prior
to visiting the dealership, automotive
kiosks afford them the opportunity
to still do so before meeting with a
salesperson.
In the United States, automotive
kiosks are also highly adaptable and
designed to comply with standards set
forth by Americans with Disabilities Act
(ADA) regarding reach and accessibility.
Automotive kiosks can also be
designed to address visual and hearing
impairments through, Voice over IP
(VoIP) and Telecommunication Device
for the Deaf (TDD) technologies. These
additional aspects take personalisation
to the next level, ensuring that every
customer has access to the same
information and services through the
kiosk.
Though the car buying process will
never be a simple one, digital kiosks are
transforming the shopper experience
– reducing waiting times, improving
transparency and customer service, and
making the process more personalised. n