case study
deconstructed into four pieces, each
measuring 62.5x500mm, in order for
them to be then reconfigured into the
perfect angled curve.
Furthermore, the curved element
didn’t require any special support
structure inside, as Absen created
bespoke curved LED elements which
Asone then installed directly with the
straight screen panels. As a result, the
LED tower acts as a whole, connected
and self-supporting entity. This is a first
for Absen and LED manufacturers in
general, as no other curved LED display
product has demonstrated the ability
to be manipulated in this way. Running
the same video as used in the previous
project, Shinsegae was surprised and
extremely pleased with the greatly
enhanced visual effect.
A stunning display
Boasting a 3.9mm pixel pitch and 140
degrees of horizontal viewing angle,
a total of 360 Absen H3 LED panels
were seamlessly integrated to form the
showpiece display tower, with a total
resolution of 2560x3840 pixels. Content
to the display is managed and driven by
NOVASTAR video servers and MCTR660
controllers.
Absen H3 has proved to be the
perfect choice for high-pressure
retail and DOOH environments. All
maintenance can be executed from
the rear of the panel cabinet, cutting
downtime in the event of servicing.
Lightweight and thin, the H3 takes up
to 80% less space than comparable
products on the market, whilst offering
the vivid colours and excellent contrast
ratio expected from Absen. Virtually
noise-free in its design (23.2dB), the
Absen H3 also helps to optimise energy
consumption, producing little heat, it
requires no fan, which further improves
quietness of operation.
As Absen’s VAP partner, Asone
worked closely with Absen on this project
right from the planning stages. Designing
the steel structure based on Absen’s
input, Asone provided a fully signed off
design for Shinsegae within a month.
Following rigorous safety procedures,
the freestanding tower installation was
completed in just 15 days, while all
ongoing maintenance will be managed
by Asone.
Shinsegae was extremely pleased
with the end result and in particular
with the greatly enhanced visual effect
of the Goyang shopping mall tower.
On completion of the of the new
ultra-smooth video display installation,
directors from Shinsegae enthused, “It is
quite simply amazing!” n
KIOSK solutions 17