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iWalker comes to Silverburn as Nomadix Media launches HALO
Silverburn , one of the largest shopping complexes in the UK , is to host Nomadix Media ’ s revolutionary new marketing technology , iWalker , in a project which could see the roaming experiential digital signage platform rolled out across the UK . From now until Christmas , the Scottish media pioneers will run a pilot scheme for the shopping complex owners , Hammerson plc , using iWalkers called HALO , a fully digital advertising and marketing network which uses highly detailed shopper data for effective planning . iWalker screens will take content to target audiences and will use facial detection to measure the profile of the viewing audience , providing advertisers with accurate viewer data and a refreshingly transparent advertising solution . Following the pilot there are plans to introduce HALO across
Hammerson ’ s entire shopping mall estate , which includes six other major malls across the UK .
Mark Evans , CEO and founder of Nomadix Media , said : “ For the very first time advertisers and marketers will be able to plan at a hyper and dynamic level and reach target audiences when they are most responsive . HALO provides detailed audience measurement reports and accountability you simply don ’ t get with traditional screens and billboards .” iWalker allows instant connectivity with screen content via mobile phones to drive instant rewards and promotions , redeemable both online or in-store . Earlier prototypes have been successfully used at the 2014 Commonwealth Games and Shanghai World Expo . n
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