news
Airport brings the
check-in experience
to life in Orlando
The London Lightbox - a new kind of photo booth
Sending shockwaves through the
British event tech industry, Shoreditch
based tech start-up, The London
Lightbox, has hit gold with their
flagship product. Taking inspiration
from early Victorian film cameras, and
the Cinématographe, The Obscura
range has been both designed
and made in England by a team of
engineers, carpenters & steel workers.
But what is it? The Obscura is
essentially a photo booth, without
the booth. Co-owner of the business,
Colin Wealleans explains, “We saw a
gap in quite a big market. The photo
booths we regularly see are big, clunky
& difficult to manoeuvre boxes, which
block event space & ruin venue flow.
Companies & individuals choose their
venue for a reason, so why clog it up?”
The Obscura itself is jam packed
with tech. Open the front hatch of the
main body and you’ll find a Canon DSLR
camera coupled with an impressive
lens, along with a studio strobe and
a high-end tablet to run the booth
application. An imaginatively disguised
8 KIOSK solutions
professional grade printer provides a
stream of high quality customised prints
for users to take home.
Furthermore, it can shoot onto
any background, indoors or out, and
can even implement green screen
technology to super-impose a ‘make
believe’ scene. Socially optimized and
with campaign tracking facilities at their
headquarters, the team can accurately
measure the impact the Obscura has
on client marketing campaigns, giving
the booth a full service offering.
With a stream of bookings from
some huge brands, like Unilever
and Google, the booth has shown
it can lend itself perfectly to parties,
promotional campaigns and
imaginative experiential events. In fact,
the booth has been used for monthlong fixed promotions & 4-hour store
launches alike.
The Obscura is the ideal photo
booth for tight spaces or quirky
venues, and with its fully customizable
tech, skin & prints, it truly is a photo
booth redesigned.
The Greater Orlando Aviation
Administration has unveiled a
new standard in airport displays
that will span the length of five
football fields to create a fun and
interactive check-in experience
for the 42 million passengers
who travel to and from Orlando
International Airport every year.
SITA, the air transport
technology provider, has
partnered with Synect to
design and install the ultra-high
definition video wall, which
fully integrates with the airport
operational systems to deliver
dynamic way-finding along with
flight information, destination
time and weather, security and
gate information. In addition,
the family-friendly airport can
now display engaging games to
entertain its young travellers and
decrease perceived wait times