case study
model is completely different. Where
the flagship store is a destination for
customers, the kiosk attracts impulse
purchasers. They’re located in high
footfall malls, and are designed to attract
passers-by to browse the Movistar
range and look the full catalogue of
mobile, TV, Internet and home phone
services. Customers can also access their
accounts and upgrade their service at
these kiosks – they’re proving extremely
popular. PX Group reports that visits
have increased by nearly 20% in four
months, and are now running at over
100,000 consultations per month.
PX Group again is using leading edge
technology to make using the kiosks a
positive experience for the customer.
Anneliese added, “We are integrating
face recognition technology, so that
the kiosk recognises the profile of the
customer using the unit and offers
appropriate goods and services.”
Again, Zytronic rollable ZYFI