case study
used when applying to the substrate
material. In conjunction with Zytronic’s
5ms response speed multi-touch
controllers, the foils are capable of
detecting over 40 simultaneous touch
points through a glass thickness of at
least 10mm. Mounted on the rear of
a protective substrate the projected
capacitive sensor is highly resilient,
requiring only a one-time calibration and
very little maintenance through absence
of drift. This makes it an ideal and costefficient solution for use in public places
throughout the year.
"Zytronic’s 5ms response speed
multi-touch controllers, the foils
are capable of detecting over 40
simultaneous touch points through a
glass thickness of at least 10mm"
important requirement was to provide
facilities for customers to browse the
Movistar product range themselves
before speaking to a customer service
representative.”
She continued, “we created a
completely new concept for flagship
Movistar stores featuring a touch video
wall with three 46in or 50in touch
screens allowing customers to browse
while they’re waiting, as well as a kiosk
with a full product catalogue using a
40in screen. The new store with the
Multitouch wall is disruptive. There is no
store like it anywhere else in Santiago or
the rest of the country.”
The design for the store and all the
hardware were created by PX Group.
14 KIOSK solutions
Anneliese Schemke said, “The video
walls and kiosks in this premium store
needed to look fantastic, and also
offer a great experience for the user.
Movistar offers the latest smartphones
and tablets in-store, and the touch
experience on the wall needed to
be just as good as on the devices.
We searched extensively for a touch
technology that could deliver this, and
identified Zytronic rollable ZYFILM Multitouch Projected Capacitive Technology
(MPCT) as the solution.”
Zytronic’s ZYFILM is a flexible
polyester touch foil suitable for
temporary, semi-permanent and
permanent touch applications
depending on the method of lamination
Extending the concept
The first stores, in Santiago, Chile and
Peru are now complete, and Movistar
has seen a clear increase in footfall
since the new concept was installed.
Interactions with the wall have doubled
in the four months since the new stores
were opened, showing both that the
concept is attracting visitors to the store
and that the walls are extremely popular
with customers. Two further stores, one
on the outskirts of Santiago and one in
Antofagasta in Northern Chile, are being
equipped with video walls.
Anneliese Schemke added, “Following
the success of the initial stores, Movistar
would like to roll out the concept to a
further 25 stores nationwide. This will
mean adapting the concept – not every
store can accept such a big video wall.
Using Zytronic film, we are able to create
touch screens of the exact size required
for each store.”
She continued, “In the second phase,
we will also enhance the functionality
supported by the video wall screens.
At the moment, customers can only
browse the product range using the
video walls but we are looking to allow
them to purchase cell phones and other
products.”
Enhanced kiosks
At the other end of the retail spectrum,
PX Group is enhancing the 50 Movistar
kiosks located at malls around Chile.
Anneliese Schemke said, “Here the use