opinion: gaming kiosks
Casino operators are
gambling that new
kiosk functions will help
them to provide great
customer service to
existing customers and
to win new ones
By Richard Slawsky, contributor
Years ago, casino bosses were able
to recognise their guests by sight,
providing complementary rooms and
other perks to high rollers to keep
them playing. Today, keeping track
of customer playing habits and
providing those comps by sight alone
is impossible. In addition, most casinos
depend far more on the retirees
playing slots in the afternoons and on
weekends for their bread and butter,
than they do the whales dropping a
few grand at the blackjack tables. With
gaming revenue for US casino operators
topping $183.8 billion in 2015, up 56%
from $117.6 billion in 2010, keeping
these core customers happy is of prime
importance. And kiosks technology is
helping to casinos to accomplish the
task.
Kiosks in the Casino
Self-service technology benefits both
the player and the house
For the player
• Look up points and comps
• Enter daily promotions and
giveaways
• Check promotions and print
coupons
• Easily locate favourite machines
• Easily locate restaurants, shops
and other amenities
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