case study
Award-winning
solution
Flight Centre Travel Group sees measurable results
after switching to digital signage in its retail stores
Flight Centre Australia, one of the world’s
largest international travel companies,
wanted to cater to its savvy and well
connected world traveller clientele by
modernising stores to create an impactful
retail travel experience. As part of a
broader strategy to enhance the in-store
experience, Flight Centre partnered with
TechMedia to implement and support a
digital signage solution with Scala.
The solution needed to be robust,
easy to use, scalable and implemented
in 3000 stores worldwide with a variety
of screens from video walls to 84in 4K
displays. It also needed to be capable of
incorporating third-party data sources
and have the flexibility to be adapted
locally to current in-store audiences.
Flight Centre knew the importance
of measuring the success of such a huge