Kiosk Solutions Jun-Jul 2018 | Page 5

foreward KIOSK June/July 2018 Issue 14 Speed is of the essence solutions When you consider the fact that you only have a couple of seconds to grab an individual's attention, arguably less in a retail environment, kiosks and the content they display must be carefully thought out to ensure maximum impact. Improved Analytics that can track eye contact are just one way to assess the success, or indeed lack of success in a kiosk deployment. The ultimate aim of any deployment is to improve the customer journey through performing one or more specific tasks, and we'll be looking at all of this and much more in this summer issue of Kiosk Solutions. build | integrate | deploy customer Journey Kiosk analytics History of kiosk software also in this issue: When a tablet isn't enough ISSN 2398-2837 The importance of mPOS James Abbott Editor – Kiosk Solutions KIOSK solutions 5