banking kiosks
Self-service
banking trends
The financial industry has a clear direction for
where it intends to take self-service this year
By Olea Kiosks Inc - www.olea.com
To secure a larger market share, financial
industry leaders are searching for new
ways to build brand identity and educate
potential customers about their latest
offerings. In an annual survey of 760
financial institutions, 54% of respondents
said the most important focus for 2017
was to make the customer journey easier
and more straightforward.
For many bank managers, employing
digital banking kiosks in their branches
and other high-traffic locations, such as
shopping centres, is paying dividends by
reaching a new potential customer base
44 KIOSK solutions
and informing existing customers about
new products and services. But what else
can self-service and digital signage bring
to financial institutions? Here are three
critical trends every bank and credit
union operator should follow.
Digital signage for marketing
Consumers are always looking
for new ways to maximise their money.
With fewer customers transacting
business in person at their local branch,
it’s becoming critical for banks to
find new methods to reach potential
1
customers, and accordingly many banks
are turning to digital signage – which
has been shown to have a powerful
effect on attracting new business. One
study showed that 19% of Americans
have decided to purchase a product
after seeing it advertised through digital
signage, and another 68% say they’ve
bought an item just because they were
attracted to a digital advert.
Digital kiosks are proving to
be effective cornerstone of digital
marketing and outreach strategies
because the interactive messages that
can be displayed on a brilliant, high-
resolution touchscreen are captivating
and informative, yet also allow for easy
customer acquisition through simple
data forms. In addition, studies show
that digital kiosks help drive a better
revenue stream; one brand reported