digital signage
They can capture attention by delivering
dynamic content, which can result in
improved focus and concentration. Users
experience a hands-on approach to
learning, which encourages collaboration
and participation. An interactive learning
environment also delivers a far deeper
and memorable experience, allowing
for greater recall and understanding of
learning material.
user movement and gestures. This
involves one or more cameras being
located behind or in the corners of the
display, or directed towards the user.
This set-up is ideal for gesture-based
interactivity or applications requiring
only one to four touch points. The
proper alignment of cameras is critical,
which can increase set-up time, and
can complicate maintenance. This type
of system works best in low light as
technology is prone to failure due to
over-saturation in environments with
high levels of ambient light.
A sensor-based system employs
a series of sensors along one or two
edges of the display and is ideal for
applications where six or more touch
points are required. They can support
larger displays and non-standard aspect
ratios, and are ideal for high ambient
light environments since sensors aren't
affected by over-saturation.
Audience Engagement
The greatest benefit of an interactive
video wall is how it increases the
audience’s engagement with the
information being presented. By itself, a
large-scale, visually stunning video wall
in any environment is very effective in
capturing attention. With the addition
of interactivity, the video wall draws
in audiences and encourages them
to stop and spend time at the display.
In this way, audiences are not simply
36 KIOSK solutions
consuming information, they are in
control of what they choose to consume.
It's also possible for organisations to
gather valuable feedback by tracking
what types of information audiences are
seeking. Also, when used as a self-service
sales medium in retail, customers are
able to avoid the traditional sales pitch,
resulting in a more enjoyable experience.
Educational opportunities
When employed in a teaching or learning
environment, such as a university,
museum or art gallery, interactive video
walls enhance the learning experience.
The possibilities of interactivity
In today’s visually-rich digital
environments, competing for the
attention of audiences and customers is
a challenging prospect. With interactive
video walls, organisations are able to
effectively draw in audiences and hold
their attention for longer periods of
time. By providing an intuitive platform
that empowers the audience and allows
them to take control of the information
they consume, audiences are more likely
to stop and take the time to interact
with the content and enjoy the digital
experience. Furthermore, when placed
in educational environments, these video
walls enhance the learning experience.
With advances in technology, designing
and deploying impactful, large-format
interactive video walls is now a reality. n