digital out of home
Changing
the face
of retail
Why the evolution in digital out of home is
becoming increasingly relevant to retailers
By Jake Kalliath, Co-Founder and Head of Product, Bitposter – www.bitposter.co/
As you walk down Oxford Street in
central London, you can’t help but notice
the trend of retailers propping up digital
screens against their shop windows.
Some are large, impactful, custom built
installations. While others are 'bang up
jobs' – re-purposed flat screens sidled up
against the glass.
As a technologist within the out
of home industry, I feel as though I’m
witnessing the early reconciliation of
bricks and mortar retailers towards an
otherwise digital world. In fact, the out
of home industry finds itself on its own
digital transformation, reconciling with
its identity as it competes in the rapidly
evolving advertising landscape.
Witnessing the latest install of a
makeshift Samsung TV against the high
street window, I anticipate a future
where out of home and retail collide.
Developments in OOH
As Facebook and Google claim almost all
growth in the digital advertising market,
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