kiosk deployment
example, a kiosk focusing on women’s
clothing would be best placed in that
section, rather than at the front or back
of the store. That way, customers can
engage with the interactive kiosk where it
makes the most sense, increasing usage
of the device.
their tracks. Placing a kiosk in a high
traffic area and equipping it with visible
graphics can compel users to engage
with the kiosk. It’s critical, however,
to ensure that the graphics are an
extension of the brand’s value, delivered
in an inspiring and personal way.
Stop Your Customers!
Sometimes the goal isn’t to garner
additional sales, but to gather sign-ups,
disseminate information or promote
customer loyalty. In these cases, it’s
critical to grab – and keep – a user’s
attention. But don’t stop with splashy
graphics – make sure your kiosk
placement grabs attention.
This placement strategy, known as
'the interrupter,' takes public computing
and puts it into a highly visible place,
literally stopping potential users in
Breaking Up The Line
For every person that loves standing
in line, there are multitudes that don’t.
For people who hate waiting, kiosks
can be a great way to break up a line.
For example, self-checkout kiosks are
becoming an increasingly popular way to
speed customers along.
Whether your customers are short on
time or simply prefer to be self-sufficient,
placing a kiosk or two to break up a line
can be a key way of implementing public
computing in your business.
Your Customers Come First
Of course, regardless of what you’re
planning to use a kiosk for, it’s always
useful to place your kiosk in the path of
its intended users. Not sure where that
is? Take a look at your showroom tapes
and study floor wear patterns to identify
places where people are likely to stop
and use public computing.
Planning to bring public computing
to your business or organisation can
provide many benefits. However,
improper kiosk placement can diminish
the power of your new public computing
initiatives. If you’re planning on bringing a
kiosk into your business, make sure you
carefully consider the placement to get
the best possible results.
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KIOSK solutions 21