Kiosk Solutions Jun-Jul 2017 | Page 46

banking kiosks
" Self-service banking kiosks also can be configured to use the latest biometric security devices to verify customer identity "
that on average , customers spent 20 % more when they bought a product using a self-service kiosk .
Security as a given
Most financial institutions treat security as their top issue , especially with the increasing move towards digitisation of data . IT teams are always wary of adding new devices to their networks , but the fact is that self-service banking kiosks are made with security at the forefront . Cutting edge , built-in virus scanning software can protect against ransomware , malware , and viruses . In addition , advanced remote monitoring systems allow IT teams to monitor selfservice machines remotely and even configure them to store sensitive data on remote servers that use encrypted connections .
Self-service banking kiosks also can be configured to use the latest biometric security devices to verify customer identity and provide easy access for existing customers . Advanced biometric scanning devices , such as retina scanners , palm print scanners and even facial recognition software , can be used to verify a customer ’ s identity and prevent against fraudulent access through the kiosk .
In addition , payments can be taken with trust as many kiosks are built to utilise EMV chip card technology , which protects against virtually any type of card fraud . Though digital kiosks are built to help reduce downtime , when many attacks can occur , the best kiosk manufacturers offer 24 / 7 technical support and an all-inclusive warranty .
The value of analytics
Many of the best financial institutions drive their decisions about the market with hard data and analytics . Some of the most innovative banks apply the same approach to marketing , relying on numbers to make decisions about what and how to sell to their customers .
Digital kiosks can play a central role in data collection and customer analytics using software that monitors and tracks customer interactions with the device . The resulting data can prove instrumental in determining which marketing messages are most effective , which product offerings are most compelling and even whether sign-up forms are too complicated .
The marketing teams of the top financial institutions are utilising the user analytics to both optimise their product offerings to existing customers but also enhance their outreach efforts to new customers by leveraging data about previous campaigns . Additionally , kiosk software can be configured so that data can be collected while still adhering to the strict industry standards of privacy . n
46 KIOSK solutions