evolve or die
from product design to consumer
packaging, prospect identification to
customer service, email marketing to
market analytics.
But building fully integrated digital
systems calls for fully defined business
strategies; the kind that turn big
data into smart data, prospects into
customers and industry challenges into
marketing victories; the kind of strategies
you only get from those who’ve already
done it for others you respect and
continue to do it every day.
There’s a reason the world’s largest
consulting firms are attempting to
acquire more sophisticated digital
marketing firms. Today’s marketing
technology and tools can be complex
and confusing, so once the general plan
has been accepted, these generalists
need a team of specialists who can
actually make it work; from your technical
stack and digital marketing platforms
to your data management systems and
creative content.
In today’s hyper-connected world,
brand equity is now often predicated
14 KIOSK solutions
automated deposit
exclusively on the prospect or customer’s
last interaction with your organisation –
personally or otherwise.
So, the object of the digital
transformation game is not just
increasing efficiency but reducing
friction; to produce actionable
intelligence that allows you to expedite
transactional activity and reserve human
interaction for instances when human
interpersonal skills are really needed.
Where to start
Combining smart, connected and
emerging technologies to digitally
transform your marketing allows you
to shift your entire focus toward hyper-
personalised experiences that attract,
engage, encourage and retain your
best customers. But the first step may
be building a more sophisticated strategy
for harnessing your customer data.
Defining protocols and practices
that extract meaningful insights about
those you already serve allows you
to understand and interact with each
of them in a new, dynamic way. And
changing the lens through which
your organisation views its entire
business can deliver powerful,
profound rewards. n
About Michael Priem
Michael Priem’s aptitude for strategic
planning, application development,
new business ventures, large-scale
project management and corporate
development have made him a
sought after advisor to dozens of
world-class brands.
Prior to launching ModernImpact,
Michael’s career included leadership
roles with a global advertising agency
that pioneered many digital media
principles, a publicly traded global
consulting firm and his own boutique
corporate advisory firm.
He is a speaker, frequent
conference panelist and routinely
interviewed by a broad variety
of publications including Ad Age,
AdWeek and Financial Times.
automated
deposit
Over half of ATMs are to offer automated deposit by
2024. Banks around the world continue to upgrade
their self-service estates to meet increasing customer
demand for efficient, real-time deposit transactions.
According to new research by RBR, the
number of automated deposit termi
nals (ADTs) installed worldwide grew
by 4% to reach a record 1.4 million in
2018. In a busy world where time is of
the essence, both business and retail
customers no longer expect to have to
queue for the teller to make everyday
deposits. Banks report that deposit ATMs
are an efficient tool for keeping their
customers satisfied, while also enabling
them to migrate transactions from the
teller and achieve cost savings.
RBR’s research reveals that
automated deposit transactions have
been growing rapidly over recent years.
Excluding China, where a meteoric
surge in mobile payments has stifled
cash usage, automated deposits grew
by 10% in the other core markets
covered in the report, contrasting with
KIOSK solutions 15