advertorial
To differentiate ourselves within several
self-service industries, the group can
provide the following offerings:
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Client-specific custom kiosk designs
including software stacks and E2E
services provided organically or
through our ecosystem partners.
Modular standard kiosk and POS
systems sold through distributors (1 st
Tier) and ISVs (2 nd Tier), including the
group’s portfolio offerings such as
digital signage players, gateways and
displays etc.
Bullet point 3: “Embedded hardware
systems, either fully custom and
private labelled (DMS – Design and
Manufacturing Services – business
model), as well as standard
embedded board and system level
products. Some practical examples
include store server solutions,
surveillance kits and gateways.”
What motivated you to join the
Posiflex Group?
Joining the Posiflex Group as Chief
Strategy Officer allows me to influence
the synergy between all Posiflex Group
brands. Global executive/managerial
experience, including technological
leadership positions in North America,
Asia and Europe, will facilitate market
share growth in the European and
global markets. Ultimately, the
leadership team is striving for growth by
elevating the group´s value proposition
as a PaaS player within the targeted
eco-systems.
What are you looking to achieve
within the next three years?
My aims are to establish the Posiflex
Group’s presence in Europe and gain
market share, facilitate efficient business
growth and create new innovative
business models on a global scale. As
CSO, I also aim to continuously advance
the architectural synergies among the
group’s several brands and maximise
strategic leverage points.
What's your business strategy for
KIOSK in the European Market?
We’ll provide customised kiosk solutions
where high-volume opportunities justify
the approach. For smaller opportunities,
we’ll lean on the standardised kiosks
offered by KIOSK and Posiflex where
minor configuration changes can address
most transaction functionality demands.
KIOSK has mature hardware,
software and services already, but hasn’t
historically had an outlet to compete
in Europe. By working closely with the
European team, we’re confident the
KIOSK brand will gain the desired traction
relatively quickly thanks to having local
feet on the ground.
Our strategy for Europe will be to
first position the value proposition of
the Posiflex Group’s portfolio of brands
(Posiflex, KIOSK and Portwell/Ganlot/
MEDWEL) in the European market.
Then, we will build the organisational
and operations set up. There are
clear opportunities to increase group
efficiencies by combining services,
logistics, overheads and shared gross
profit margins.
Furthermore, we intend to position
the group with a unique customer
solution value proposition, as we can
tailor the elements of our solution/
technology portfolio with our ecosystem
partners around the world.
How do you plan to replicate the
Posiflex/KIOSK success in Europe?
We’re initially targeting existing KIOSK
customers from North America who are
interested in expanding their businesses
in the European markets. KIOSK has many
customers with global demand, who
can be serviced from both Europe and
Taiwan.
KIOSK’s mature customisation
process is now supported with a global
manufacturing and service infrastructure,
which enables the group to compete at
a new level internationally. Posiflex has
high mastery of standardised products
paired with mature global distribution,
which provides a strong competitive
edge in kiosk channel growth. Finally,
cooperative hardware and software
development resources will reduce
global time to market.
For more information: SalesEurope@
kiosk.com or [email protected]
KIOSK solutions 37