digital signage
Digital displays capture 400% more views
than static displays, and 8/10 customers
claim to have entered a store simply because
digital signage caught their attention
Part of that is almost certainly due to
the 35% decrease in perceived wait
time that’s considered to be one of
the best things you can do to improve
customer experience. These are the
kind of improvements to customer
experiences that can help lead to
better customer retention.
More impulse purchases
David Bawarsky, an authority
in the tech community, states that
19% of people admitted to making
an unplanned purchase because of
digital signage. When you compound
these unplanned purchases with the
effect digital signage has on purchase
amount, it’s easy to see how much
of a boon digital signage can be to
businesses.
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Higher growth
A collection of recent reports
state that many brands experience a
significant increase (as much as 33%)
in sales after implementing digital
signage. On top of that, the research
is clear — digital signage frequently
leads to more in-store traffic and
customers spend significantly longer
inside. These trends help to improve
business’ bottom lines, allowing for
greater opportunities in the future.
4
Additional opportunities
Digital signage also helps to
mitigate a variety of time-consuming
jobs that have historically been the
responsibility of employees. For
instance, in the retail environment,
digital signage can display a great deal
5
of sales information that employees
no longer have to spend time relaying
to the customer. This frees up their
time to engage in more meaningful
conversations, providing higher
customer satisfaction and more
opportunities to create the kind of
genuine connections that lead to a
loyal customer base.
The jury is in
The research has been done, and the
results are clear: Digital signage works.
From increased foot traffic to more
satisfied customers, digital signage is
working wonders. n
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