digital signage
Top five benefits
of digital signage
Digital signage is transforming
retail and hospitality: how digital
signage can improve your
business
By BLM Technologies – www.blmtechnology.com
Digital signage has gained serious
traction over the last decade or
so, and the number of industries
employing this form of advertising
and communication only continues
to skyrocket. In fact, according to
MarketWatch, the digital signage
market is expected to be worth nearly
$33 billion by 2023. So, why is it that
digital signage has gained so much
popularity? Well, to put it simply,
because it works.
The use of digital displays has been
proven time and again to provide a
wide range of benefits for businesses
around the world, from increased
profits to higher levels of engagement
from customers and visitors. In fact,
research claims that digital displays
capture 400% more views than static
displays, and the recall rate of digitally
delivered information is an astounding
83%. Out of all the benefits of digital
signage though, these five stand out
from the crowd as seriously impactful
because they drive results and
transform businesses.
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