POS printers receipts are a simple way of maintaining the retailer-consumer relationship during a POS kiosk transaction . Many shoppers , particularly the older generation , find great reassurance in the provision of a physical receipt and it serves as a marker for trust and gives the buyer something tangible to conclude their transaction .
Payment concerns Research conducted by YouGov has highlighted that consumers still have issues with mobile or non-traditional payment systems , with 81 % of respondents considering security as the primary concern . Producing receipts will no doubt help to alleviate this problem , especially for those who are still uncomfortable using electronic devices exclusively .
Despite being well in to the digital age , businesses and accountants still rely heavily on printed receipts for auditing purposes and expenses payments , so it ’ s essential that all companies continue to provide this as an option . E-receipts are becoming more commonplace in some stores , but can add to unnecessary admin time and confusion during a payment – including the risk of sending confirmation to an incorrect email address .
Advantages of physical receipts While providing a basic receipt of transaction is normal service for most retailers , physical receipts can also be used in a number of ways to encourage repeat purchases further down the line .
Branded paper receipts can provide an effective form of marketing . You don ’ t have to be a big industry titan to be able to afford or introduce a company logo to a POS receipt . Adding elements such as this , along with your slogan can help to reinforce a business into a customer ’ s mind , reminding them of your presence for the next potential purchase . Kiosk printers can be custom programmed to fit existing POS facilities with company branding added as necessary .
Promotions and offers can also be advertised for free using receipts . They can even be taken one step further by including redeemable coupons on the reverse . Incentives such as these encourage customers to keep hold of your receipts far longer than usual , promoting brand awareness and boosting the all important consumer retention process . Think of it as an effective form of advertising right in the wallet , purse or pocket of your target audience .
Kiosk printers are a tremendous asset for all retailers , particularly for those with customers making small purchases to enter and leave a store in the shortest amount of time possible . However , it is important to consider all customer demographics when designing a store and thinking about the customer journey . A custom-branded printed receipt for many people is a tangible facet in their shopping experience , which could also influence their future spending decisions for many years to come . n
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