ISE 2017 appearance at the show . As one would expect , the scale of the installations demonstrated an appetite amongst OEMs to reach out to a market that ' s far greater than just gamers .
Customer engagement technology has featured heavily in leisure and hospitality settings for a number of years . On my travels , I ' ve enjoyed seeing the intersection of light , sound and movement . These artistic tech installations act as great space fillers and also as digital distractions , offering up a combination of intrigue and relaxation .
Pioneering companies such as
Videotree from the UK blend the borders of art and technology in hotel environments . While the race to zero bezel grips the mainstream manufacturers , this OEM sees a future for wall mounted technology wherein the frame itself forms part of the overall visual piece .
They see technology as a medium for transmitting information and believe that this can be beautiful . They may have a point . After all , is it a coincidence that galleries across the planet put frames around their paintings and prints ?
Videotree shares this same approach with their digital and mirrored canvasses , accentuating , punctuating and augmenting content with stunningly aesthetic borders .
New digital frontiers are being explored by the likes of Samsung with their vision of the Future of Retail . Far from being a dystopian nightmare of a cashless society , void of desire and consuming products like laboratory rats eating food pellets . These Imagineers see a bold future where the user interface comes in many forms , and the empowered tech savvy customers engage on their own terms .
At ISE this year I saw visitors interacting with brands through
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