case study
The changing face of the gambling industry
imageHOLDERS worked with BGT and Coral to create the Compact Kiosk for an immersive betting experience
By imageHOLDERS , – www . imageholders . com
The Internet and mobile phones have changed the face of many industries . From shopping to restaurants , it ’ s rare that you ' ll discover a business without a digital footprint . The same can be said for the gambling industry . Mobile gaming rose by 75 % in 2012 , and was predicted to increase an additional 84 % between 2013 and 2015 with mobile gambling more than doubling in 2014 alone .
Now , the amount of bets placed on mobile devices is said to hit $ 100bn , with 164 million people using mobile devices to visit a mobile casino , place a bet or purchase a lottery ticket . By 2018 the mobile gambling industry is set to take 40 % of the total online gambling market . This growth has proven the vitality of mobile apps for the betting industry , but with so many customers being able to bet from the comfort of their own homes , how do bookmakers ensure that their shops are still relevant ?
An evolving industry Tablet technology is changing the face of in-store betting services . Casino , betting and gambling kiosks can be used in betting retail shops and casinos to create an immersive experience for customers with benefits for the business too .
Tablet kiosks are a cost and space efficient alternative to traditional betting kiosks . The cost of old style betting machines from initial purchase , additional repairs , maintenance to cost of floorspace creates a high cost of ownership . Tablet betting kiosks , however , have a much lower ownership cost , with the modular design , should any part of the hardware need repairing it can easily be removed and replaced at a fraction of the cost , and with a quick turn around . imageHOLDERS was approached by Best Gaming Technology ( BGT ) in 2015 to design a custom betting terminal . The final product was to be used within
KIOSK solutions 15