case study
A slam dunk
for retail
Air Jordan’s new Toronto store creates a dynamic
retail experience with AV and digital signage
By Advanced – www.advanced-inc.com
Toronto’s new Air Jordan store
on Yonge street is more than just
a store: it’s an experience. That
was the goal when designing the
three-level retail space equipped
with an underground kids only
concourse, an industrial designed
retail level, and an upper athletic
training facility. In order to
immerse guests on every floor,
Nike hired local AV integrator
and digital signage specialist
Advanced in partnership with an
experiential design firm to build
and install an engaging AV system
including multi-room audio,
displays, projectors, and control
automation.
An audio experience
During the building process in
early 2017, the store’s biggest
AV priority was music. Air Jordan
wanted to incorporate a multi-
room audio system that would be
flexible depending on the space,
yet easy to use for the store’s
staff. That’s why Advanced built
the entire system around a
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