opinion
and charging stations or lounges are
helping many retailers drive traffic in the
physical space. Digital interactions are
important as well – using different ways
to reward loyal shoppers beyond points,
such as exclusive previews or members-
only discounts, and interacting with them
via social media are just a couple of
simple yet effective examples.
Let the data do the talking
Retailers now have access to more
information about their enterprise and
the customers than ever before. Delving
into this information and turning it into
action is what makes the difference
between those brands that lead the
industry and those that lag. Do you
know what offers and promotions
are most effective, and their return
on investment? Has A/B testing of
various customer marketing programs
revealed patterns that can be used
to predict future performance? What
customer engagement activities have
shown the highest levels of response
and interaction? These are important
questions to ask to help build more
effective relationships with shoppers.
Take personalisation to new height
Today’s busy shopper won’t waste
valuable time with retailers who
don’t understand their preferences
and behaviours. Taking advantage of
tools that enable precise, targeted
communications, offers, and
recommendations are key in creating a
continuous and ongoing conversation
with shoppers. Being able to automate
high-level individualisation helps a brand
stand to out in a crowded landscape
– increasing sales and loyalty while
reducing shopper frustration. n
PCAP Touch from Leading Suppliers
DISPLAY TECHNOLOGY
Sizes from 3.5” Up to 80”
DISPLAY TECHNOLOGY
Quality controllers available
DISPLAY TECHNOLOGY
True flat touch feel
DISPLAY TECHNOLOGY
Kiosk display solutions
DISPLAY TECHNOLOGY
Specialist distributor of
innovative technology
DISPLAY TECHNOLOGY
+44(0)1634 672755
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www.displaytechnology.co.uk
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