touchscreen kiosks
How touchscreen kiosks can turn small
businesses around with dramatic results
By Acante – www.acante.co.uk
Interactive kiosks are widespread across
nationwide chains and larger businesses,
but many smaller establishments are still
wary of making the investment. However,
doing so can improve sales, enhance
the customer experience and, project a
positive impression of your business.
Increasing efficiency
Interactive kiosks don’t take coffee
breaks, go on holidays, or move into new
careers. They’ll work for you 24 hours
a day, 365 days a year. This reliability
allows staff members to complete other
tasks without interruption. For example,
independent coffee shops often use one
to take orders, leaving the baristas free
to make drinks; many retail outlets use
one to ensure that staff members have
enough time to restock the shelves. This
is ideal for your staff, but the greatest
benefit will be that customers won’t have
to wait around as much for your service.
Overhead elimination
Interactive kiosks won’t be able to reduce
all of your staff overheads, but they can
be utilised to help you get through busy
periods more effectively. If you have a
particular time of the year that normally
requires you to hire extra staff – those
seasonal staff members will represent an
ongoing expense – and that’s something
that all small businesses would rather
avoid. In contrast, an interactive kiosk
represents a single payment. Once the
machine is paid for and installed, it will
let you weather busier periods without
the need to hire in as many people.
Inbuilt analysis
Small businesses seldom have the time
or manpower to go through all of their
receipts in order to gauge customer
actions, but an interactive kiosk can
be used to easily analyse consumer
behaviour. You can look at exactly which
products are proving most popular
during certain times, and alter things
within your business to take advantage
of those trends.
Pressure-free sales increase
If you’ve ever used a touchscreen
kiosk in a larger retail environment,
you’ve probably noticed that they tend
to provide offers for customers on
most days, with the relevant products
surrounding the machine itself. That’s
great for consumers – it gives them
a chance to snatch up a discounted
product or take advantage of a bundle
deal without feeling pressured by a
sales assistant. The same will be true
for a smaller business. You can create
new deals regularly in order to provide
customers with greater value, all while
increasing sales at the same time.
The impression of success
Successful business people know how
much appearances count for, and an
interactive touchscreen, beyond its
more tangible benefits is ultimately the
perfect way to show your customers
that your business is here to stay.
Consumers like to visit businesses that
are successful; it makes sense since
such a business will clearly be pleasing
its customers. With an interactive
touchscreen, your business will look
that much more attractive.
Turning small businesses around
Interactive kiosks can streamline your
business while improving sales, and this
technology is only going to become more
prevalent. If you haven’t invested in such
a system, there’s never been a better
time to evolve your business. n
KIOSK solutions 17