ipad kiosks
Increase footfall
Tablet kiosks are a cost-effective digital solution that can be used for
marketing and data collection
By imageHOLDERS – www.imageholders.com
Tablet kiosks are a cost-effective,
modern solution for businesses looking
to increase footfall by offering a digital
experience. This can also be used as a
marketing and data collection tool. Here
are four ways to increase footfall in your
shop using interactive technology:
Offer an experience
Offer more than just a transaction
in-store. With so much competition
between retail stores on the high street,
it’s important that your store stands
out by doing something different. Use
iPad retail stands to engage users and
make them stay longer by showing your
catalogue, outfit ideas and other free and
engaging content. Place them around
the store, or close to checkouts, to
make waiting times more enjoyable and
encourage customers to make impulse
purchases. For restaurants, those that
offer a digital dining experience receive
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14 KIOSK solutions
higher footfall, with self-service kiosks
reducing queues and entertainment
kiosks keeping customers longer.
Incite from the pavement
Secure iPad stands can be placed
outside a business to encourage users
to step inside. If your shop is beautiful
on the inside but lacking space for
advertising on the outside, it’s important
you make use of the pavement. Gain
maximum footfall by advertising special
offers, events and more to incite
interest.
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Create a pop up shop
Pop up shops are a fantastic way
to reach customers who may not know
of or ever encounter your business.
Meeting customers on the street is
an effective method of tempting them
into your shop and building brand
awareness. Place an iPad floor stand
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nearby and encourage passers-by to
check out the latest deals available in
your store, restaurant or casino, to
provide more information about free
samples and much more. Changing
weather conditions can also affect
footfall, and with a pop up iPad retail
stand you can ensure that your shop is
always where your customers are.
Invest in data capture
Manage your customer’s
relationship with your brand by
gathering data about their preferences.
Promote customer surveys using iPad
retail displays; touch screen interactive
surveys are much more likely to attract
users, coupled with gift incentives for
completion. Knowing more about your
customers’ shopping habits within your
store can help you spot where you’re
not serving them and help to build a
reputation among new ones. n
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