case study
Matt Benns , Head of Customer Quality & Network Development at SEAT UK commented . “ The store at intu Lakeside is an exciting world first for us . Saturn ’ s imaginative digital and software solutions played a key role in creating a relaxing , browsing-oriented space for our customers to discover SEAT .”
At SEAT Lakeside , customers can sit back and enjoy the Mediterranean atmosphere created by the five video walls and benefit from the big , bright , ultra-high resolution messaging delivered by three 85in Samsung QM85D screens at the store entrance .
Samsung was the selected supplier of screen equipment with the UD55EA 24 / 7 model chosen as a stylish solution for the five video walls . Combining optimum levels of brightness ( 700 nit ) for the perfect indoor visibility , with an ultranarrow 3.5mm bezel-to-bezel design , this screen solution created a near-seamless appearance for the video walls .
A relaxed space In a relaxed atmosphere , customers can choose to do as much , or as little , of the buying process as they wish . They have the option of researching their perfect SEAT through eight 22in touch display digital info ‘ hubs ’.
The Elo 2293L 22in open-frame LCD touch displays were specified by Saturn because of their quality and proven reliability for the environment . Features include a slim design , narrow outside dimensions plus a state of the art , energy-saving LED backlight ( resulting in less electricity to operate and less heat being generated ). The touchscreen is sealed against dirt , dust and liquids , simplifying integration into the final enclosure , and providing ideal practically for SEAT customers who use the hubs to configure and explore financing options , arrange test drives and even have their trade-in car valued .
Chris Welsh , Managing Director at Saturn Communications Group , said : “ We were very excited when SEAT UK appointed us to help with their new store concept . We strongly believe in a partnership approach , working with customers to deliver a solution that reflects the brief rather than simply a ‘ best fit ’ response . SEAT Lakeside has proven be a fantastic example of how a well-planned , bespoke digital solution can have a major impact on the customer experience .” n
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