case study
York Smartcard Project
Cammax worked with the City of York Council to provide a kiosk and smartcard system to make bus travel in the city even more attractive
By Cammax , www . cammaxlimited . co . uk
City of York Council ’ s ( CYC ) first project with Cammax was a deployment of 11 ITSO Smart Outdoor Card Dispensing Kiosks for all six park and ride sites throughout York . It was essential that these kiosks were successful for York as their park and ride is one of the most successful systems in the country .
Cammax worked closely with York Council to design a bespoke application with a unique interface , which was aimed at making the user experience as simple and efficient to use as possible . Due to the high volume of park and ride passengers , compared to normal city centre bus stops , it was essential that the interface enabled customers to purchase the correct ticket in the shortest time possible . In order to achieve this , a highly graphical interface was deployed with simple instructions and ticket choices .
While developing the application , Cammax worked openly with York Council in order to develop the ticketing application so future configurations , and changes , can be managed by the client .
Measuring success Once these kiosks had been deployed for a period and deemed a success , CYC then placed an order for an additional five kiosks to be located in prime city centre locations . All of these kiosks are able to dispense and sell All York tickets including day , weekly , monthly and annual tickets , as well as all the required park and ride tickets .
In addition to the kiosks , CYC also procured the Smart Retail Point ( SRP ) which Cammax initially developed for SYPTE . The SRP is a desktop POS management application allowing the PTE or Third Party agent to sell and / or manage cards via an existing PC or standalone EPOS unit .
CYC conducted their own end to end testing with First Bus Operator and their ETMs ( electronic ticket machines ) at the Cammax Head Office in order to test that product creation / modification . We also assisted with additional testing once the kiosks were on site by mapping the customer journey from purchasing a product from our ITSO retail device , using the products on a bus and ensuring the travel was being recorded correctly . By doing this Cammax and our customers were able to provide full end to end testing .
Smartcard kiosks are now positioned at key bus stops in the city centre and at Park & Ride sites . Passengers can use the kiosks to pay for their journeys or check what credit is already on their card . ‘ Park & Ride ’, First York , Transdev , Cityzap and Coastliner tickets will be available for purchase alongside ‘ All York ’ tickets , which are valid on all operators ’ buses within the City of York area .
24 KIOSK solutions