case study
The rise of the new digital car
showroom
Mention buying a car and you will undoubtedly have a number of pre-conceptions about the experience . Forget them all . Today , the way cars are being sold and bought is evolving rapidly . These days more and more customers are conducting research at home , leading to an increased focus on digital technology within the showroom to deliver a relaxed and fully connected customer experience .
A first for SEAT SEAT UK ’ s new digital retail showroom reflects changing 21st Century shopping habits and lays all stereotypes firmly to rest . The new store retail concept at Intu , Lakeside is the first for SEAT in a city shopping centre environment . Opened in association with Group 1 Automotive , the new SEAT site boasts a stunning 150m ² store with three display cars , and complete with an outdoor
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