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an ever n to normal . The “ new normal ” moniker is overused but makes the point that businesses will need to function differently not just for a matter of weeks , but for a matter of months ( or even years ). The retail industry in particular must follow very specific health department guidance to ensure a pathogen-free shopping experience . They ’ re desperate to understand how to engage customers without physically interacting with them . New AV technologies play an important role in making this possible , and it falls on those of us in the AV industry to help retailers and other businesses understand how technology can help deepen customer engagement while still keeping a safe distance .
Interactivity becomes touchless
For many years , interactivity has been viewed as one of the richest , most rewarding forms of digital signage . Consequently , retail shops and other businesses have invested heavily in touch-