digital signage
How the AV industry will influence the trajectory of Covid-19
While much of the future is unknown , we can venture some reasonable assumptions about what lies ahead for the AV industry as the world grapples with and ultimately emerges from COVID-19 .
The Art of the Pivot
Businesses typically respond in one of two ways in challenging times – they either dig in their heels and double-down on their core offering , or they act quickly to changing circumstances . As disruptive as the pandemic has been , these dynamic times present opportunities for businesses to pivot quickly to solve emerging business needs . Pivots can be subtle or they can be absolute , with companies abandoning dwindling revenue streams in pursuit of emerging market opportunities . Expect to see plenty of both in the months ahead .
Digital signage is needed now more than ever Businesses now face a challenging return to normal . The “ new normal ” moniker is overused but makes the point that businesses will need to function differently not just for a matter of weeks , but for a matter of months ( or even years ). The retail industry in particular must follow very specific health department guidance to ensure a pathogen-free shopping experience . They ’ re desperate to understand how to engage customers without physically interacting with them . New AV technologies play an important role in making this possible , and it falls on those of us in the AV industry to help retailers and other businesses understand how technology can help deepen customer engagement while still keeping a safe distance .
Interactivity becomes touchless
For many years , interactivity has been viewed as one of the richest , most rewarding forms of digital signage . Consequently , retail shops and other businesses have invested heavily in touch-
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