opinion
"The deployment of motion sensor
technologies is now being added
to offer the opportunity to identify
and react to individuals"
kiosks, totems or free-standing screens,
ensures the information is available in the
exact location rather than the only one
available. Location, of course, is only half
the battle, as we all know ‘content is king’.
Creating a professional image
Wouldn’t it be good if information was
clear, dynamic and in the place we
needed it to be? Not the next nearest
digital screen – or worse, a static and
possibly out of date message on a
laminated piece of paper making us
confused, frustrated and possibly late.
Isn’t this what WiFi and 4G were originally
for? No running of data cables into
difficult to reach locations, no more
stickers, no paper posters over digital
screens and whiteboards on wheels; all
difficult to update, almost impossible to
manage, and certainly not the best image
38 KIOSK solutions
of a professional business.
Okay great, we can now get the
information to customers and staff, but it
still needs power – no problem. The latest
range of kiosks and totems can be battery
powered. After use, it’s simply a case of
wheeling the unit to a power supply and
in as little as 4 hours of charging you
can continue to use and update without
interruption for 20 hours, which is longer
than most mobile phones these days.
As with technology in other industries,
batteries are likely to become smaller and
last longer as the demand increases.
The deployment of motion sensor
technologies is now being added to the
signage/kiosks offer. The opportunity to
identify and react to a specific individual
can provide the ultimate personalised
experience. This data can provide
invaluable analytics on the effectiveness
of the technology, its location as well as
the impact of its content. This technology
can then be expanded with biometric
recognition; targeted content being
shown depending on the age, gender or
even mood of the passer-by.
For those who are faced with these
problems and not in a crisis situation,
the same opportunities apply. Whether
you’re at an event or exhibition and don’t
want to pay the usual charges for power
and data (which let’s be honest can be as
much as paying for the stand!), whether
you’re at a festival in a field or you’re
promoting a new product in a pop up at
the local shopping mall, kiosks and totems
can be the answer.
Get the best from digital solutions
Incorporating a full content management
system to a digital solution can add
tremendous benefits to the solution. By
allowing a content takeover at the touch
of a button, customers can be directed
to the nearest exit in the event of an
emergency or unexpected event with the
content then just as easily be changed
back to its default playlist once the venue
is back to business as usual.