restaurant kiosks
pay and sign up to receive newsletters
within one kiosk, providing multiple
solutions for the price and retail space
of one.
More than the payment System
Not all restaurants need to have a self-
service POS kiosk. But every restaurant
will ultimately utilise some form of
technology. Customers can sign up to
loyalty schemes, or browse new deals
while others use entertainment tablets
to surf the Internet, or play games.
Technology can provide new solutions,
as well as replacing old systems.
Simple requirements such as
printers can be integrated to provide
a multi-solution kiosk. Nearly all facets
of restaurants require printers, from
receipts to kitchen orders. When
customers order using a tablet kiosk,
an instant message can be sent to the
kitchen, printing out the order stub.
Even new legislation is increasing
the need to integrate printers into
back of house processes. New allergen
guidance requiring restaurants to label
food and to clearly show use by dates,
which can be linked to a tablet enabling
staff to select stored ingredients by
dates, dietary requirements, and allergy
warnings. And all this is possible within
an simple to use, easy to clean and
secure tablet kiosk.
"Tablet kiosks can be integrated
with a variety of different devices,
such as chip and pin machines
and receipt printers"
Consider omnichannel strategies
Self-service was once an under-utilised
solution. Now, self-service POS kiosks
are familiar within many environments
and are giving customers more
control over the way they interact with
organisations. However, it’s important
for companies to look at the bigger
picture and ensure their in-store
technologies complement the overall
customer journey by considering an
omnichannel approach.
Starbucks recently revealed that
their mobile apps are driving an increase
in revenue with a simple self-service
ordering system. However, this is
impacting baristas who are struggling to
keep up with the increase in orders, with
both mobile, in-store and drive through.
If Starbucks can’t combine their
mobile ordering with the in-store
experience smoothly, their attempt at an
omnichannel solution could result in bad
customer service, unsatisfied customers
and a negative impact on loyalty.
By introducing self-service POS kiosks
in-store, customers could select and
tailor their drink, pay using card or cash,
and receive a printed receipt in one
smooth transaction. The previous area
where staff took orders can be replaced
by one simple kiosk which prints out
orders with a label that can be affixed
to the cups. By integrating self-service
kiosks within their stores, Starbucks
could remove the ordering point, and
create a larger barista area, increasing
revenue and consumer satisfaction.
Tablet kiosks and restaurants
By using technology to create loyal
customers, restaurants can ensure that
the expectations of their customers are
surpassed with superior experience
and service. Tablet kiosks have been
designed to be stylish and inviting to
encourage customers to interact with
the technology, and assist restaurants
in moving their customers towards a
self-service solution, freeing up their staff
to focus on the high value side, whether
that’s production or service. n
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