restaurant kiosks
No restaurant
too big no café
too small
Technology isn’t just for large corporations – tablet kiosks work in
both independent coffee shops and international fast food chains
By Adrian Thompson, CEO, imageHOLDERS – www.imageholders.com
Technology has revolutionised how we choose where to
stay and what to buy, so it’s only natural for people to
expect technology to aid them in their dining experiences.
The hospitality industry is utilising technology to improve
services such as concierge desks, entertainment hubs,
express checkouts and POS terminals. Right now there’s a
technology revolution within the restaurant industry, and
with the rise in tablet technology small companies are
also able to take full advantage.
Technology for fast food
Many industries are seeing technology greatly impact
their traditional structure, and none more so than the
hospitality and restaurant industry. From McDonald’s
to Panera Bread, fast food restaurants are recognising
the potential that tablet kiosks provide, and are starting
to reap the benefits. A recent study by the University of
Oxford revealed that there's a 92% chance that the entire
quick service restaurant process will become completely
automated by 2030, enabling staff to focus on customer
service.
By combining in-house services with a digital
experience, restaurants can save up to five minutes per
meal, and can see orders being increased by 30%. Food
kiosks also encourage upselling by providing a constant
temptation with stunning visuals on digital menus
displayed on tabletop tablets. By streamlining production
and payment processes, restaurants can increase
customer satisfaction and ultimately, increase business
revenue.
Fast food and great service
McDonald’s has combined self-service kiosks with table
service, blurring the divide between good service and
quick service. Customers can order from a self-service
kiosk, which is integrated with a chip and pin device,
contactless reader and printer. Customers can then
choose a zone, and have their food delivered to them
while they use entertainment hubs equipped with the
latest Samsung tablets to browse online content or
entertain the kids. When it's time to decide if the kids have
been well behaved enough to get a McFlurry, the often
off putting thought of rejoining the queue is removed, as
ordering from the self-service kiosk is easy and extras are
quickly delivered to your table hassle free.
By moving towards self-service payment and ordering
systems, McDonald’s has established table service,
providing better customer service without the need to
increase costs with extra staff. McDonald’s may have
a vast budget and departments focused on research
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