Soft and endlessly kissable, your baby’s skin is strong
and beautiful. Help keep it that way with these simple
steps:
Use only the
essentials
Fewer creams,
lotions and body
care products
means fewer
chemicals in
your baby.
Pass on
baby
powder
The tiny
particles can
hurt your little
one’s developing
lungs.
Check
ingredients
Check the
product label for
ingredients – not
marketing
language.
Practice sun
safety
Keep babies
younger than 6
months out of the
sun. Cover up
with clothing,
hats and plenty of
shade.
Go fragrancefree
The mix of chemicals
in a fragrance can
harm sensitive young
skin and trigger
allergies. Go without
it – particularly in
diapers, diaper cream
and wipes.
Wash baby’s
new clothes
Launder new
clothes before
dressing your baby
in them to get rid of
chemical residue
from the
manufacturing
process.