Key Players:
The Key Players in the kids’ tablet market are Lenovo Group Limited (Hong Kong), Apple Inc.
(US), KD GROUP (US), SAMSUNG (South Korea), Huawei Technologies Co., Ltd (China),
Amazon.com, Inc (US), OpenText Corporation (Canada), LogRhythm, Inc. (US), Mattel, Inc.
(US), and AccessData (US). Other prominent players studied for the kids’ tablet market are
Micromax (India), CONTIXO (US), LeapFrog Enterprises (US), FireEye (US), Ping Tech Pvt. Ltd
(India), Bubblegum (South Africa), dragontouch.com (US) among others
The major players in this market have adopted the strategies such as geographic expansion,
product launch, collaboration, and mergers & acquisitions. The growth of the market vendors
is dependent on the market conditions, government support, and industry development.
Thus, the vendors should focus on expanding, geographically and improving the services.