Understanding the pulse of your customer is one thing which will make your product a winner or a failure . Correctly interpreting and understanding the need and gap of the market is of paramount importance , if you miss this you would have to go back to the drawing board and start from scratch .
Consider the feedback or suggestion of your target audience . Based on the analysis of the feedback received , plan the commercialization of your product .
However , it is important that the idea or innovation is original and not some short cut version of existing product .
For the Indian Toy manufacturing sector to grow , Innovation is key and it is the difference between being a winner or a loser .
VIVEK JHANGIANI
CHAIR , FICCI TOY STEERING COMMITTEE
Kids India E-Magazine - September 2022 | Page 34