on the planned event has been extremely positive . In the meantime , we can say that our expectations have even been exceeded ,” said Christian Ulrich , Spokesman of the Board of Spielwarenmesse eG . With more than 150 exhibitors , Kids India once again resumes its position as India ’ s most important international B2B fair for toys , children ’ s and sporting goods . Trade visitors can expect the usual wide variety of products and brands , from global brands to local players and small newcomers – the full range of goods will be represented there .
The economic situation in the country is also responsible for good sales forecasts . Due to the demographic trend and the rising incomes and consumer spending of Indian households , industry sales will continue to grow in the years to come . This makes India particularly attractive for the international toy industry . Good import opportunities are emerging thanks to the expanding middle class and the demand for quality toys . Products produced in India are also gaining more and more interest abroad . The Indian government is committed to the “ Vocal for Local ” campaign and is attracting quality toy manufacturers with the “ Make in India ” initiative . Official seals , such as those from the Bureau of Indian Standards ( BIS ), also help endorse the cause . The ultimate aim is to reinforce what India has to offer in terms of goods and to position the country as a global manufacturing hub for toys .
" These activities are crucial for the international toy industry . And with Kids India , we are providing the industry with an up-to-date platform that will help develop the future of the Indian toy sector ." Christian Ulrich adds , " We look forward to welcoming all companies at Kids India who want to be involved in the future of play ."
CHRISTIAN ULRICH SPOKESMAN OF THE BOARD OF SPIELWARENMESSE EG
ORGANISER OF KIDS INDIA
Kids India E-Magazine - September 2022 | Page 31