CONTENTS
S . No . Topic Author Page No .
1
Innovation and design the two success Mantra ’ s of Toy Business
Suhasini Paul 04
2
Enhancing a Child ’ s Power of imagination - The secret behind success of Mirada Toys
Aadesh Rohilla 08
3
Strong fundamentals the formula behind international success of Eksploe Toys by Play Craft
Gautam Arora 12
4 Kids India 2022 Sonia Prashar 15
5 A serious game : moderation toys Thomas Peter 20
6 Social media & toys Miriam Morante Bonet 24
7 Carl Zeiss Manoj Sundram 28
8 Kids India Impact on The Indian Toy Sector Christian Ulrich 30
9 Innovation- Need of the Hour Vivek Jhanghiani 32
t10 InsightX Tanu Ailawadi 35
IMPRINT
Issued by / Publishing House Spielwarenmesse India Pvt . Ltd . www . kidsindia . co . in
Editorial Team Kavita Sharma Editor Tanu Ailawadi Co-Editor
E-Magazine Issue No . XII Month : September 2022 Place of publish : New Delhi
Kids India Secretariat www . facebook . com / KidsIndiaFair / kidsindia1 linkedin . com / showcase / kidsindia
Kids India E-Magazine - September 2022 | Page 2