vegetables or fruits, such plans mostly don’t
materialize. Avanee Jain of Upaj runs an organic farm
and now her company is imparting the knowledge of
growing especially to children via their Grow It
Yourself kit. According to Avanee, “If you impart this
knowledge to your kids now, they will be closer to
nature and value the environment which is absolutely
the need of hour. That’s why we want to share our
knowledge and experience with the green world
especially to the urban dwellers on how it can be
done easily even at their end.”
the traditional distribution network separately for
Skillmatics which makes them very well connected on
both front.
The distribution of toys and games in India is mostly
via retail stores. The distribution format:
98.3 % Store-Based Retailing
• 92.1 % Non Grocery Specialists
• 4.9 % Grocery Retailers
• 1.3 % Mixed Retailers
1.7 % Non-Store Retailing
• 1.6 % Internet
• 0.1 % Homeshopping
One of the biggest challenges to overcome in the
initial stage of setting up an enterprise is selecting the
business sector. Many entrepreneurs believe in
following their passion for an industry or a specific
topic. It is certainly always wise to conduct proper
market research beforehand to find out about the
challenges and the opportunities of a specific product
or service. One important task for every start-up:
“Hiring people with the right capabilities, experience
and drive was one of the biggest challenges we had
to overcome early on” says Dhvanil Sheth.
Ruchi Shaikh mentions that she faced delays in
completing regulatory requirements in setting up the
business and custom delays while importing but the
issues were only temporary.
According to Aanchal Mittal of Baby Stapples “Many
government schemes came in very handy but if the
government would introduce subsidy schemes for
capital procurement along with the loans, would
make the situation even easier for the start-ups”
The good thing is that since most of the start-ups are
not used to the older model of taxation system which
is why it makes it much easier for them to adapt to the
newly introduced system of GST. The only problem is
the increased taxation. For them it is a part of teething
issues but much easier and organized than the earlier
system.
DISTRIBUTION NETWORK
For most of these newcomers, distribution is not a
major issue due to the proper research they did before
plunging into the market. Dhvanil targeted both the
modern i.e. e- commerce and major stores and also
Page 04 | Kids India Mag Issue 2 : Sept 2017
Toyroom has its own online store among other
distribution networks. But Ruchi Shaikh feels it is more
difficult to penetrate into the brick-and-mortar retail
system. On the other hand, she is excited to b