Spielwarenmesse ® Dialogue
Toy industry stalwarts highlight how safe toys unlock true value of play
Spielwarenmesse India brings together a panel of esteemed members from Toy and Retail Industry in India to grow awareness of Safe Toys
Kids India is not just a trade fair but it is an industry platform for everyone and everything related to Toys and Children’ s product and this platform is THE medium towards a successful and recognized industry in India. Therefore, Spielwarenmesse with its 67 years of experience feels the responsibility to bring valuable services and give opportunities to all its exhibitors, visitors and everyone else from the industry so as to grow together and touch the skies as an industry.
In this continued effort, Spielwarenmesse recently initiated the first panel discussion with industry experts on an important topic in the industry. The CEO of Spielwarenmesse Germany, Mr. Ernst Kick, the CFO, Mr. Jens Pflueger and the Managing Director of Spielwarenmesse India, Ms. Katharina Janotta kick started the journey of panel discussions with the most important issue in our industry i. e. „ Toy Safety“
Stalwarts from the Indian toy and retail industry came together, today, at the Spielwarenmesse Dialogue to reiterate that safe toys- that are mindfully designed and manufactured- are essential to the overall growth and development of children. Hosted in Delhi, Spielwarenmesse Dialogue marked an impactful start towards the fifth edition of Kids India, scheduled to take place from 20-22 September, 2017. The industry recognized that while rigor in research, manufacturing and testing processes is essential for raising the bar of safe toys, it is also essential to educate consumers, particularly parents, about what is safe by providing the right information.
Accreditation Board for Certification Bodies( NABCB). Sarbajeet Mukherjee, General Manager, Consumer Business, UL South Asia and Charan Singh, Vice President and Regional Director- Softlines( India, Middle East & Africa), TUV Rheinland joined the panel to provide a perspective on standardized testing and best practices.
Over the years, toy manufacturers have pushed the boundaries of playtime, focusing on designing and launching toys and games that enhance growth and development in children. The discussion laid emphasis on research, processes, quality standards and safety protocols required to create innovative toys to ensure a balanced mix of learning and fun.
An increased need to ensure the availability of safe toys are the emerging demand patterns of consumers. Today’ s consumer is digitally savvy and discerning, with access to information and products like never before. This raises expectations and public scrutiny on many brands to ensure that products are authentic and safe.
This significant discussion will be taken forward along with other hot topics at the upcoming fair, Kids India 2017 which will take place in September in Mumbai. But after receiving such a good response from the panelists and participants at the discussion,
Moderated by Vivek Jhangiani from The All India Toy Manufacturers’ Association( TAITMA); the esteemed panel comprised of leaders from toy manufacturers, accreditation bodies and testing laboratories. Many manufacturers and retailers of repute have already taken steps in the right direction to adopt practices to offering market safe and high quality products. Sharing insights on responsible manufacturing and retail practices, the panel comprised of Ishmeet Singh, Country Manager India, Mattel Inc.; Rajesh Vohra, CEO, Artsana India Pvt. Ltd. and Nikhil Dua, Category Head- Toys & Stationery, Snapdeal. They were joined by Anil Jauhri, CEO, National
Kids India Mag Issue 2: Sept 2017 | Page 17