EDITOR’S
WELCOME
With new challenges every few months, our industry has
seen a lot of changes in the past two years. The good thing
is that we have passed them with flying colours and for
which our industry deserves a standing ovation! With Kids
India magazine, we always try to bring out interesting indus-
try information from experts around the world and we hope
that reading them surely adds to your knowledge and even
motivates you to try out new things which are current and
trending.
While talking of changes, one cannot miss to mention the
recent regulation of certification in India. Let us have an
expert view by Mr. John Baby who not only throws light on
the topic but also shares the experience of facing and over-
coming the challenges of certification as a manufacturer, an
importer and as a retailer.
Surely, we all are aware of the importance of trade fairs as a
B2B marketing platform. But have you ever thought why and
how? You will discover the top reasons in this edition.
Technology has become an inevitable part of our lives. The
love for a physical book will never cease to exist for a book
lover. But what about the new generation who is already a
tech savvy? To harness the love for books, book stores must
incorporate few changes in the store settings. And the new
“IT” couple in the town are books and toys! Expert, Britta
Meyer explains the know how of this combination in here.
Owning different types of stationery is a desire of all. Be it a
school kid or a Managing Director of a company! Learn here
about Insights-X, a unique marketing platform for stationery
and writing instrument’s industry.
Happy reading to you!
Yours,
Katharina Janotta
CONTENT
02
How the book trade can benefit from toys...
Britta Meyer 04
Toy Certification in India
John Baby 06
Tailored concept for 4th Insights - X... 09
Trends in the market, this season! 11
5 Reasons Why Trade Fairs matter...
Spielwarenmesse eG
Issued by/Publishing House:
Spielwarenmesse India Pvt. Ltd.
Crescent Building Level 2, Lado Sarai Mehrauli
New Delhi 110030, India
Tel.: +91 11 6696 1160
www.spielwarenmesse.in
EXTEND THE REACH OF
YOUR BRAND
Advertise in KIDS INDIA Magazine, India’s first
and only trade magazine for toys and
children’s products.
Next issue: August 2018
Ad submission Deadline: 30th July 2018
Your contact:
Ms. Heena Jabeen
E: [email protected]
T: +91 11 6696 1164
Editorial Team:
Katharina Janotta
Heena Jabeen
Magazine Issue No.: IV
Place of print: New Delhi
Printed by: Royal Press Date of print: 20 June 2018
Follow us on
www.facebook.com/KidsIndiaFair/
Kids India Mag Issue IV : June 2018 | Page 01
sourced
Welcome fellow industry partners,