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Team presentation Kids India
programme. If someone knows
Kids India in details, it’s Tanu
and we are sure that you know
her if you have been to Kids India in 2013.
Tanu Ailawadi
Sonia Prashar
Sushila Pharswan
Manika Mittal
Spielwarenmesse eG and the
Indo-German Chamber of
Commerce are currently preparing the second edition of
Kids India. There are only a
few months left until the start of
the international trade fair and
we trust that everyone who had
the possibility to experience the
spirit of Kids India in 2013 and
everyone who will take part in
Kids India 2014 is curious to
know how our team manages to
organize the event.
as the Indo-German Chamber
of Commerce contributes its
expertise in organizing trade
fairs in India. Moreover the Indo-German Chamber of Commerce represents Spielwarenmesse eG in India for many
years and has established an excellent network within the Indian toy community. But above
all it is the passion we share that
creates the unique spirit of Kids
India.
al and international exhibitors
and visitors.
sources which are available.
She is a real business woman
with the feeling for the cherries
on the cake.
What makes Kids India different from other toy fairs? We
think first of all it is our well experienced mixed team from India and Germany. Spielwarenmesse eG brings to Kids India
its expertise in organizing Spielwarenmesse®, the world’s leading toy fair for 65 years where-
Kids India has established itself
as the most significant international event for the toy industry in India. A lot of efforts go
into making the event a success
in which challenging tasks are
involved. Thanks to our bi-national team we can deal with intercultural differences and meet
the expectations of both, nation-
We would like to give you an
insight into the world of Kids
India and present to you our
team in India:
Sonia Prashar, Director Marketing & Trade Fairs at the Indo-German Chamber of Commerce, who has been in the
trade fair business for 18 years.
She always comes up with inspiring ideas and tries to improve Kids India and make it
a special experience for all visitors and exhibitors. She has
a great feeling for the Indian
market and intuitively knows
which ideas work out successfully. Sonia always keeps an
eye on the budget and tries to
make the best out of the re-
Tanu Ailawadi, India Representative of Spielwarenmesse
eG has been in the event management business for over 10
years. She knows the Indian
toy industry for years and has
brought many visitors and exhibitors to Spielwarenmesse®
in Nuremberg (Germany), despite the low temperatures
which they have to cope with
during the German winter.
Tanu works very professionally
and pulls the strings. She leads
the project and is the contact
person for all Indian exhibitors
and visitors at Kids India. Tanu
organizes the theme pavilions
and the seminar and workshop
Sonia Prashar and Tanu Ailawadi are supported by Sushila Pharswan and Manika Mittal
who are excited about the upcoming event and feel that it is
a great learning experience for
both of them. Sushila and Manika focus on sales in India, so
perhaps you already have been
in contact with one of them.
Besides sales they prepare visa
invitation letters for international visitors and exhibitors,
they organize the fact-finding
trip for international visitors
and they support Tanu with the
accounting and operations onsite.
We are glad that we were able
to use Kids India to promote
the awareness campaign Value
of Play and to support the effort to make a change in the society’s mindset in India about
the role of play in the development of children.
In the next edition of Kids India Mag you will get to know
the team members in Germany.