KIDS INDIA MAGAZINE ISSUE III MARCH 2014 | страница 7

Page 7

Spielwarenmesse® 2014
of Spielwarenmesse® 2014
and Mr. Kick (CEO of Spielwarenmesse eG) was pleased
to welcome the Indian guests
personally and to offer them a
platform to meet other toy industry members and establish
important business contacts in
a relaxed atmosphere.

Over 76,000 trade visitors from
112 countries travelled to the
biggest Spielwarenmesse of all
time (2013: 72,595). The extra
buyers and traders came mainly from the major target markets
of America, Asia and Europe.
On 170,000 sqm in 15 halls (3
of them two storeyed), 2,748 exhibitors from 61 countries presented their products at the fair.
There was also an Indian Pavilion of 333 sqm with 11 exhibitors from India, organized
by Sports Goods Export Promotion Council. Moreover 12
companies from India applied
as individual exhibitors for
Spielwarenmesse® and covered
another 164 sqm. Spielwarenmesse eG is happy to welcome

some of the Kids India exhibitors, such as Anacra Merchandise Pvt. Ltd., Brightway Exports International, Brijbasi Art
Press Ltd., Chalk and Chuckles
Products PVT LTD, Frank Educational Aids Pvt. Ltd., Funskool India Ltd., Girdhari Lal
Chopra Pvt. Ltd., Pegasus
ToyKraft Pvt. Ltd., Play Craft
Traders, Tayebally Ebrahim &
Sons and Toy Zone Impex Pvt.
Ltd also at Spielwarenmesse®
in Germany.
Hence Spielwarenmesse eG organized a Get Together event
for Indian exhibitors and visitors on 30th January 2014
at the World of Toys booth in
Entrance Mitte. The participants shared first impressions

The visitors of Spielwarenmesse® were all delighted with
the new hall 3A with the TrendGallery and the many new
products from the toy industry.
The product groups Baby and
Infant Articles, Carnival and
Festive Articles, Fireworks,

and Model Railways and Accessories noticed new impetus this time. The premiere of
the TrendGallery turned out to
be a real hit with regard to design and content. Fit4Life, Mini
is King, Retromania and TechToys, the current trend streams
presented there, were also core
themes in all the halls at the fair.
ThinkFun Inc. from the USA
also nails its colours to the
mast in Nuremberg for the
first time. Chris Gough, Director International Business, explains why: “We have decided to exhibit in Nuremberg this

year so that we can present our
brand at the location where all
buyers are present.” Sue Foung
Kong, Managing Director of
Jefin Sdn. Bhd. from Malaysia, knows why the long trip to
Nuremberg is worth it: “What I
like most is the huge choice of
brands and toys from all over
the world, because Spielwarenmesse offers simply everything
– exactly the products I’m
looking for and those I would
never have dreamed of too.”
The next Spielwarenmesse®
takes place from 28 January to
2 February 2015.